Zip Code Marketing is a grassroots marketing technique to generate leads, stimulate buying interest, and facilitate sales in a cost-effective way. This technique is typically used in situations where there is: • a need for swift sales acquisition • limited or restricted funds for traditional marketing • a need to reduce sales cycle times • a narrow time frame for generating sales results • limited or no marketing knowledge, resources, or marketing department • marginally performing marketing and/or sales teams • a community-centric buying markets • access to high-level executives to support sales efforts and closing • a large amount of marketing and advertising noise for potential buyers to sift through to hear your message • a group of buyer who are on guard or frozen with fear due to external environment issues, like economic slowing, etc. • a need for another marketing approach Zip Code Marketing organizes and quickly identifies potential buyers based on their geographical “close” proximity to your company’s main office. This approach narrows in on specific buying communities, whether business or consumer, instead of doing a shotgun approach. As a result, your marketing costs are reduced, your messaging is more targeted, and you can track campaigns far more accurately. Buy now and focus your marketing efforts. Length: Approximately 20 pages File Size: 17 MB