Publications

Since 1997, I have been an author, co-author and ghost writer with several published articles in magazines, business journals and other trades, as well as books and e-books. All of my writings are rooted in sharing thought-provoking ideas, alternative views and proven techniques to bring about practical grounded abundance via efficiency and effectiveness in a myriad of areas. Through this, it is my hope that people and businesses may get back some of their time, save money and gently awaken to restoring humanity and life vitality. Sneak a peek at a few publication samples below.


EngagingWellness3dCroplEngaging Wellness: Corporate Wellness Programs That Work
Lynne M. White wrote a section of Chapter 16 tilted, How Personality, Generational, and Gender Styles Dictate the Design, Selection, Implementation and Management of Wellness Programs for Increased Corporate Performance.

Prevention, health and wellness are among the most crucial topics employers should focus on to improve their workforce’s health, maximize productivity and controlling rising healthcare costs. In the current economic climate promoting employee health and wellness and managing healthcare costs are intertwined and more important than ever. Lynne was one of 50 industry experts providing insights on how to successfully implement, operate and measure a corporate wellness program including successful case studies from small, mid-sized and large employers. The book teaches how to engage and motivate employees to become active in their health, and with other valuable insights. (Published: October 2012)

“This book details the must haves, including effective incentive strategies, bio-metric screenings, chronic condition support, workplace culture, defining/measuring success and more. The secret to success is how you design these features to motivate your unique workforce, impact your company’s specific challenges and your vision for success.” -Tami Graham, Global Benefits Design Director, Intel

Learn More or Buy The Book





Making Your Forecast More Accurate
Tom Cox, host of Tom on Leadership, conducted a radio interview with Lynne M. White on “What every business forecast should include, but DOESN’T!” The content from that interview was condensed into an article Tom wrote for the Oregon Business Magazine that received the Editor’s Pick in November 2011.
Read Article



Your Buyer Has Changed: 4 Steps to More Profitable Buyers
The reality is the business landscape has changed in every way from alliances to product to technology to buyer knowledge. This article defines 4 steps to more profitable buyers by exploiting one of the most costly, overlooked revenue generating and profitability mistakes in corporate America today.
Read Article




It’s Time for Positioning
In a strained economy businesses tends to quickly retaliate into a survival mode that immobilizes every critical aspect of their business. When, in reality, companies should be positioning for their future. This article explores key strategies for positioning your company during turbulent times.
Read Article



The Importance of CRM in Organizations…and the Internet
How much money does your organization spend to get, grow, and keep each customer? Are you leveraging all aspects of your enterprise to grow a customer? This brief article explores the challenge of how to positively impact your customer relationships, while increasing your organizations profitability.
Read Article



Optimizing Rate Plans and Leveraging Customer Care
Take note of this case study in an implementation strategy that leverages rate management as a customer oriented function, not a billing function.
Read Artilce



Evolution of the Digital Age
Many firms are seeking ways to take advantage of the Internet and stake their digital claim by engaging in eBusiness projects to create new revenue streams, reduce costs, automate business processes and integrate back office, for example. This article define a firm’s eBusiness evolution as the transition through three phases. Co-authored with David Richardson.
Read Article



How Do You Present Your Company During an Interview
Even once a qualified professional is located, many companies fail to conduct effective interviews and sell their corporation and opportunity to perspective employees. In this article, Ms. White shares the most effective ways to attract and sell the professional community on your firm through word of mouth and first impressions.
Read Article



“How to Retain Your Employees”
As employees experience burn¬out, lack of career opportunities, substandard training, organizational atrophy, diluted compensation, and lack of organization direction, corporations must now be creative in retaining their employees. This article explains a few ways to reduce employee turnover and retain employees.
Read Article


You may learn more about my experience and accomplishments at:

Read my LinkedIn Profile
Appearances
Awards & Nominations


Advising Services
Nature Games
In Their Words
Resources

GrowthGEMS


"Growth Guidance, Education, Motivation and Support Tidbits for Ongoing Vitality."


Are You a Duck, a Rabbit, a Squirrel or an Eagle?

In the fable, The Animal School written by George Reavis in 1940s, the animals of the Great Forest decide to do something herioc to save the new world. They start a school and standardized learning to swimming, running, flying, and climbing for all the animals. The ducks must learn to run with webbed feet, the squirrels to fly with paws, the rabbits to swim and the eagles to climb. None of the animals do well in the areas that are not truly who they are at their core. Each of them even experiences their core strengths suffering to a level of medocrity, which is accepted.


Think about who the ducks, rabbits, squirrels and eagles are in your organization and how you may best use their natural, unique strengths rather than trying to get the same level of average performance out of all of them. Let them be true to their nature, build a team of collaborating strengths and transform the vitality of their lives and performance. Oh, and consider reading The Animal School in its entirety. It's pure joy! ~ Lynne

HealthAwareness

"Like a Girl - Unstoppable."


Be the change you wish to see in the world. Words matter. Language sets intention. Just watch the video to experience how deeply."



Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles?

72% of girls DO feel society limits them — especially during puberty — a time when their confidence totally plummets. Always is on an epic battle to keep confidence high during puberty & beyond. We’re on a roll, and we’re not stopping! Now, we’re spreading that word that girls everywhere can be unstoppable #LIKEAGIRL when they smash limitations. We need your help. Join us. Watch, share and champion the girls you love to be unstoppable #LIKEAGIRL.


"Mutant Message Down Under"

by Marlo Morgan


MutantMessageDownUnderBookCover Mutant Message Down Under is the fictional account of an American woman's spiritual odyssey through outback Australia. An underground bestseller in its original self-published edition, Marlo Morgan's powerful tale of challenge and endurance has a message for us all. Summoned by a remote tribe of nomadic Aborigines to accompany them on a walkabout through 1,400 miles of rugged desert terrain, the woman makes a four-month-long journey and learns how they thrive in natural harmony with the plants and animals that exist in the rugged lands of Australia's bush. From the first day of her adventure, Morgan is challenged by the physical requirements of the journey—she faces daily tests of her endurance, challenges that ultimately contribute to her personal transformation. By traveling with this extraordinary community, Morgan becomes a witness to their essential way of being in a world based on the ancient wisdom and philosophy of a culture that is more than 50,000 years old.